Betfred, a client of sports and betting-related data services provider Betradar, is marking its launch in the Spanish market by agreeing the main sponsorship package with La Liga club RCD Mallorca.
As primary club partner, Betfred benefits from front-of-shirt exposure, the main presence at Los Bermellones’ Estadi de Son Moix and access to a tailored package of rights featuring digital activation opportunities to engage with football fans across the country.
The UK-based bookmaker has been established for over 50 years and currently operates over 1600 retail outlets and enjoys a burgeoning online and mobile presence. Betfred has recently been granted a licence to operate in Spain and the Mallorca deal coincides with the granting of this licence.
Fred Done, boss of Betfred, said: “The agreement with RCD Mallorca is the first partnership we have made outside of the UK. The deal to be the principal partner of the Spanish Club is one we believe will assist our planned expansion both in Spain and internationally. I’m delighted with the agreement and I feel that we are joining a club that continues to grow and look forward to being part of an exciting season ahead.”
