The untapped possibilities and growing number of countries where gaming is regulated in Africa has led Betinvest to undertake a year of strategic, in-depth market research and analysis into the “one of the most attractive emerging markets,” according to the company’s VP of business development, Valentyn Kyrylenko.
The international sports betting solutions provider has spent the last year since the inaugural edition of ICE Africa investigating the industry specifics in countries like South Africa, Nigeria, the Congo, Kenya, Uganda and Tanzania ahead of showcasing its new Online Gaming Platform for the region and leading products October 2-3.
Kyrylenko said: “We’re aware of the huge potential that this region has. The African market is set to have an impressive future in gambling and it’s great that Clarion Gaming is bringing together all the top gambling and gaming providers in Johannesburg. This will help to develop the industry in the region more quickly.”
With entry to ICE Africa being free in 2019, an even greater number of visitors is expected at this year’s exhibition something which Kyrylenko hopes will allow the Betinvest team to share their experience further and start strong new working relationships.
“Even though last year’s exhibition had an exceptional turnout, we’re delighted Clarion took the decision to be a free event – by doing so, they’re making their own contribution to the growth of the industry in Africa.”
