Identity confirmation provider HooYu has partnered with bookmaker Betfred.
In late April, Betfred went live with a new customer sign-up journey using the HooYu Identify platform after a review, following the new age verification requirements from the UK Gambling Commission.
Betfred already had strong KYC measures in place but they partnered with HooYu to optimise their sign-up and KYC processes and provide a seamless customer journey.
As a leading provider of KYC technology to some of the UK’s largest banks, such as NatWest, HooYu also works with gaming operators to create a customer on-boarding journey designed not just to comply with the UKGC regulations, but also to ensure that gaming operators don’t lose customers as a result of the new regulations.
David de la Yesa, director of payments and fraud at Betfred, said: “HooYu has not only complied with all the requirements from the UK Gambling Commission, they have created the best possible KYC process when customer documentation verification is required.”
