Mobile sportsbook and casino operator BetBull has inked an agreement with beBettor, the responsible gaming data platform focused on customer affordability.


BetBull says it signed the deal to provide affordability data via the beBettor affordability API, enabling automated instant geo-affordability checks for its UK customers.

beBettor’s affordability checks aim to help identify those most at risk, such as players on bankruptcy or insolvency registers, with an aim to protect customers from gambling related harms associated with spending beyond their means.

Affordability continues to be a focus of the UKGC, with additional formal guidance for remote operators announced in relation to the COVID-19 pandemic remaining in place in 2021.

Scott McGregor, COO of beBettor, said: “It is great for us to announce our new partnership with BetBull who are at the cutting edge of the industry today. We have really enjoyed working with the BetBull team who are integrating the new affordability data we provide into their next generation safer gambling frameworks.”

Ian Tannock, Head of Safer Gambling at Betbull, said: “We are delighted to be working with beBettor on affordability. We’ve been really impressed with the beBettor team and their friendly support and approach has been first class. It was a major factor in our decision to proceed with integrating beBettor’s affordability solution.”