Kaizen Gaming brand Betano has been made the official partner of German football club FC Bayern in a new three-year partnership agreement.

The partnership will run from the 2025-26 season until the 2027-28 season.
“We are delighted to have Betano as a new official partner of FC Bayern,” said Michael Diederich, FC Bayern executive vice chairman commented. “Betano stands out as a global market leader in its field - highly innovative and always pushing forward - qualities that we hold in high regard and also claim for ourselves.
“With Betano at our side we have gained another reliable partner to help us reach our growth objectives and continue to strengthen our innovative edge”.
George Daskalakis, Kaizen Gaming CEO, added: “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football.
“They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognised among the top online gaming and betting brands worldwide”.