Bet365 has become the first bookmaker to go live with Racing Post South African content across its estate, following the recent launch of Racing Post’s international horseracing content.
The content includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings.
Racing Post has been providing independent content to bet365 customers on all UK and Irish racing for a number of years. The extension of the partnership now leaves their audience better informed and more knowledgeable about upcoming South African races, bringing them closer to the action.
Speaking about the expansion of the partnership to international horseracing content, Simon Betteley of bet365, spoke about the value of having Racing Post content when customers are betting on territories they are not as familiar with.
Betteley said: “We’ve had a strong partnership with Racing Post for a number of years and they are the independent authority on British and Irish horseracing.
“Their content is incredibly valuable to our customers and I’m delighted to announce we have expanded the partnership for South African racing.”
