Sports betting software and trading services provider Amelco has teamed up with RISQ to offer a new model to sportsbook platforms and their clients.
The collaboration will see Amelco offer its clients the option of a fixed percentage of sports betting turnover rather than the traditional GGR-led deals where clients are exposed to loss-making periods.
Traditionally, when an operator decides to offer sports betting as a standalone or additional product vertical, it splits revenues with the platform provider and usually in favour of the client. However, when a sportsbook has a losing month, the client also absorbs the downside.
In partnership with RISQ, which will provide its financial liquidity and sports trading expertise to take on the risk posed by the variance inherent in sports betting, Amelco believes this new model will redefine operator-client sports betting partnerships.
Sam Foulkes, trading director at Amelco said: “This service is set to offer the industry a completely new trading instrument and a unique opportunity for our clients – and we’re delighted to be delivering something so innovative.
“RISQ is unrivalled when it comes to experience in sports betting analytics, coupled with access to liquidity, risk management tools and pricing expertise – and this service is a very exciting proposition.”
