Sports betting brand 1xBet has been granted a full national licence to operate in Nigeria until 2024.
The company has expansion plans across Africa with the aim of setting a “new standards of betting culture” on the continent, according to the 1xBet team.
“We are well aware of Nigeria’s position as a renowned football-focused market,” said 1xBet. “In 2018 we signed a partnership agreement with the Nigeria Football Federation, the Nigeria national football team, as well as the Nigerian Premier League.
“In addition, we are official partners of the African Confederation of Football and the largest club tournaments of the continent. We have accumulated considerable experience while working with top football clubs such as Barcelona.
“Therefore, we not only offer Nigerian fans a wide range of betting options, but also a sense of involvement in the victories of their favourite teams. Football fans can be sure of 1xBet, where they always have a winning chance alongside their favourite clubs.”
1xBet is keen to showcase how it can offer Nigerian sports a wide line of sports betting as well as odds on world of cinema, music, politics and other areas of life.
Commenting on how this new licence will allow the brand to work more with local partners, the 1xBet team said: “1xBet has decided to establish ourselves in Africa as we feel we have something valuable to offer the African betting market including players and affiliates.
“With over 1000 events offered daily across more than 60 sports, the 1xBet experience is an exciting world of betting enjoyment. We also have a great selection of online games. All this means that everyone can find viable options to make money.
“We want to give everyone who is legally able to place bets access to earning potential and look forward to finding interesting new partners in Nigeria with like-minded goals.”
The newly acquired licence positions the brand to legitimately operate in any part of the country, including in all the states and local government areas, broadening the company’s footprint across Africa.
“In addition to Nigeria, on the African continent we work in Ghana, Senegal, Uganda, DR Congo, Cameroon, Zambia and Burundi. We have big plans for the region and consider Africa a very promising continent, where the number of fans of betting in general, and our company in particular, is constantly growing.”
