Igaming affiliate Game Lounge has launched a tool that evaluates how well affiliate platforms are performing based on over 100 metrics.
The Affiliate Trust and Data Index looks at the three core pillars of granularity of data, usability of platform tools and security features.
The index scores affiliates on criteria such as API quality, sub-ID tracking and support for 2FA. Data is then formatted into a visual representation.
“With better data helping operators to gain higher-value players, affiliates benefiting from stronger partnerships and performance gains, and platforms enjoying increased commissions through improved operator success, the Affiliate Trust and Data Index is a win-win-win for everyone,” said Keith Cassar, chief technology officer at Game Lounge.
A quadrant system aims to help users identify platforms based on several criteria.
If they are classed as Manual Maze, this means they are data-rich but “difficult to integrate.”
Easy but Opaque platforms are user-friendly but lack extensive data, while Black Box platforms “lack both usability and data transparency.”
Gold Standard platforms are “highly usable and offer granular data,” Game Lounge said.
“We’re not here to compare, we are here to raise the bar,” said Sergey Tadevosyan, co-author of the Affiliate Trust and Data Index report at Game Lounge.
“This report shifts the conversation from vague opinions to measurable performance, empowering decision-makers across the industry to choose tech that supports performance.
“We’ve laid the foundations for healthy vendor competition based on real value rather than marketing, addressing a long-standing gap in the industry.”
