Igaming affiliate QiH Group has hired ex-LiveScore Media managing director James McCarthy as its new chief marketing officer.
He will be based in QiH Group’s London, UK, office and will manage the company’s 17-strong marketing team.
That team is set to increase in numbers to 27 staff, with McCarthy looking to oversee growth in marketing channels and commercial relationships.
“It’s such a pleasure to join a company that has grown so thoroughly and organically in licensed markets,” McCarthy said.
“QiH Group is a big name in the igaming affiliate space, and I look forward to managing the continued growth in diversified sectors and locations.”
Jamie Walters, CEO of QiH Group, said: “QiH has moved from strength to strength recently, growing and adapting with the igaming markets in the UK, Europe and North America.
“Welcoming someone as experienced and talented as James onto our team is another strong step for us. I welcome his expertise and am delighted to see where his marketing leadership takes us.”
Read more: QiH Group looking to bolster technology team after C-suite overhaul
