Tell Gaming has announced the launch of its new poker site, which offers loyal players a stake in the company.

As players actively play on the site they receive ownership units in the company, which are earned by playing poker and casino games. Players will continue to receive a proportion of the profits distributed by the company regardless of whether Tell Gaming merges with another company or continues independently.

Tell Gaming is also the only gaming operator to offer live poker academies where players are given the opportunity to quiz their mentor - Andreas Hurtig, a poker pro and maths genius - on the game’s finer points while following a live cash or tournament game in real time.