European sports betting operator bwin has signed a three-year partnership deal with Italian football giant FC Internazionale, which sees the i-gaming brand become the club’s first ever first official betting partner.
The partnership sees bwin supplying live in-play odds to the LED perimeter boards at Inter’s San Siro stadium during home matches.
The betting brand will also feature prominently on the digital and social channels of the club, providing fans with the latest odds, statistics and match information, online and via mobile apps.
Michael Gandler, chief revenue officer at Inter, said: "Inter and bwin are united by the desire to develop and achieve at the highest levels. We hope this new partnership will lead us both to a future full of success and innovation.
“Bwin will be able to leverage the developing digital and multimedia channels of the club to expand its business while delivering unique and valuable content to its customers."
Moreno Marasco, country lead and member of bwin Italia board of directors, added: “We consider it a privilege to have been chosen by Inter as their first partner in our product category.
“This collaboration highlights our connection to the world of sport and its values. After the first two victories of the season, we believe that this year will be special and we are extremely excited to live it alongside a team like Inter."
Image: Pitchside LED boards carrying bwin odds during the recent Internazionale-Fiorentina league match
