Online sports betting specialist SBTech is to provide software for Betser, the new sportsbook from Hero Gaming.
Betser, powered by SBTech technology, includes a twin-track loyalty scheme that enables players to earn points from all their sports bets and exchange them for Free Bets in the “locker room.”
The programme awards points for both low-risk bets and high-risk ones, as an integrated feature shown on the player’s bet slip. In parallel, Betser’s League Points programme allows players to compete against each other.
Hero Gaming CEO Magnus Alebo said: “Betser offers players a much more engaging betting journey by rewarding both their courage and skills, and by allowing them to measure themselves, compete, and interact with other players.
“SBTech’s knowledge, technical prowess and all-round professionalism made the process of realising our vision fast, smooth and highly enjoyable.”
Richard Carter, CEO of SBTech, added: “Working with like-minded partners who are pushing the boundaries of online sports betting is at the heart of our corporate mission.
“As leaders in the fields of live betting and data-driven personalisation, we are delighted to have been chosen to provide the software supporting Betser.”
