Colossus Bets, which operates the £10m Colossus, has signed a deal with Betfair to launch Betfair Pools and offer jackpot and pools for the World Cup and into the regular football season.
Bernard Marantelli, founder and CEO of Colossus Bets, said he is delighted to be able to launch with Betfair: “We are looking forward to working with Betfair to bring a world-class pool betting system to customers of football and other sports in the near future.”
Mark Brooker, COO of Betfair, added: “We are excited to launch Betfair Pools, which enables us to tap into the significant scale of pool betting available on Colossus, while supporting the market-leading position we have built in ‘cash out’ betting.”
