Yggdrasil Gaming is to provide its full suite of video slots to leading online lottery betting operator Lottoland after the two companies agreed a deal.
Lottoland will also gain access to Yggdrasil’s collection of in-game promotional tools, Boost, including the recently launched Missions feature, as well as the social sharing tool Brag.
Fredrik Elmqvist, CEO at Yggdrasil, said: “Lottoland are one of the biggest success stories in gaming in the past few years and it’s a very proud moment for us to sign this deal.
“It’s especially exciting to integrate directly into them to fully utilise the promotional tools in our portfolio, which is a clear sign that our efforts in Gibraltar are bearing fruit.
“I said a few years ago that lottery was the final frontier in online gaming and Lottoland’s hugely impressive growth has shown what a powerful vertical it is,” said Elmqvist.
Gavin Grimes of Lottoland added: “We’ve already got more than 4.5 million customers worldwide and that number is growing rapidly.
“I’m very confident that the launch of Yggdrasil’s content is going to accelerate that growth, making our offering even more attractive to new and existing players.”