UK bookmaker William Hill has demonstrated its focus on mobile and apps by choosing Tradedoubler as its exclusive mobile performance network partner.
Kate Miller of William Hill said the bookmaker is confident in the choice to help expand its mobile market: “Tradedoubler has a proven track record in the mobile space, so we’re confident it’ll be able to increase traffic to our mobile site as well as encourage customers to enjoy the convenience of betting, casino and bingo apps on their mobile and tablets."
With predictions that shipments of tablets will soon outstrip laptops, William Hill is determined that enhancing performance across its mobile channels is an important path to take.
Neil Ranatunga, head of mobile at Tradedoubler UK and Ireland, said: “Companies that don’t have a mobile presence will find themselves falling behind the curve, so it’s vital they have a mobile site that is accessible to users.
"Getting customers to access the mobile site is the first step to reaping the benefits of this lucrative channel,” added Ranatunga.
