Growing its market presence in the UK, EveryMatrix has signed a multi-year partnership with betting and casino operator BetTom.
Led by Paul Colley, BetTom is now live with a full EveryMatrix turnkey solution and, Colley says, has “ambitious plans” to build on its market share.
“We’re proud to welcome BetTom to the EveryMatrix platform and look forward to playing a pivotal role in their growth journey,” said Ebbe Groes, group CEO and co-founder of EveryMatrix.
“Paul and the team have overseen one of the most impressive launches of a new brand on our platform and BetTom has, within just a month, become an important addition to the EveryMatrix family.
“Following our acquisition of FSB Technology and launch of our racing solution, we’re rapidly growing our UK presence.”
Colley, CEO of BetTOM, said: “As we prepare to roll out big plans in the UK, partnering with an industry-leading, tier-1 technology partner like EveryMatrix was essential.
“EveryMatrix has made significant strides in the UK market, and we’ve been impressed by the transformative capabilities of their turnkey products and dynamic horse racing product.
“We’re confident their technology will play a key role in helping us grow into a recognised betting brand in the UK.”
