William Hill is in discussions to merge its US sports betting and igaming operations with the igaming operations of Caesars, Bloomberg reported.
The two businesses could generate $700m in revenue next year and could be worth $7bn as a separately listed company, Bloomberg said.
Caesars already owns 20 per cent of William Hill US and Hill has the exclusive rights to operate sports betting for Caesars. Hill will add 15 sportsbooks to Caesars' properties in the next few weeks, resulting in 170 US retail sportsbooks.
Source: Fantini's Gaming Report
