Fast Track has launched a new platform that incorporates artificial intelligence into key CRM processes.
FTML, which is based on machine learning, automates processes such as data availability, data transformation and retraining with the aim of improving AI models.
Fast Track said the platform makes data science “more agile and impactful” and will allow clients to access AI-driven insights faster.
Meanwhile, a testing environment supports continuous analysis and optimisation of AI models.
Simon Lidzén, co-founder & CEO of Fast Track, said the FTML IP will “cut the time to market to a fraction of what it used to be.”
“It solves almost all of the complexity around scalability, enabling us to move many times faster than anyone else in the market, and empowering our partners to benefit from truly personalised behavioural AI without the typical barriers."
Fast Track said FTML operates in the background as part of its core operations.
