Vivo Gaming has released early results from operator partners using its newly-released Promotional Tournament tool.
The product was unveiled at the start of the year and first launched with LatSoft. It offers brands the opportunity to develop and host their own in-game tournaments across a range of sites at once.
And Vivo says operators using the tool have seen a 65 per cent increase in daily active players, as well as an 82 per cent increase in the daily number of rounds played.
The Promotional Tournament tool also displays boosters and informs players when they are close to reaching top spot of in-game leaderboards.
Neil Howells, CCO at Vivo Gaming, labelled the feedback “phenomenal.”
Damian Ramierez, director of marketing at LatSoft, added the Promotional Tournament tool has “helped us increase player retention across our brands” and is a “major step forward.”
The tool is currently integrated with Vivo Gaming’s premium roulette title and is set to be added to blackjack and baccarat in the coming months.