Quickfire will supply mobile software to the new Virgin Casino Mobile, launched by online gaming operator Virgin Games.
The operator worked with mobile marketing agency Somo to develop the mobile offering using Virgin Games technology. The mobile product is integrated into the company's bespoke gaming platform and will be developed into a multi-content proposition with games from a range of content partners.
Developed as a web application, the product is instantly available to customers without the need for App Store approval. Virgin Games has attached its single wallet system to the new mobile product, meaning its players use the same account to play at Virgin Casino, Virgin Bingo, Virgin Poker and now mobile casino.
At launch, the mobile site will initially offer Microgaming's mobile games content, including Thunderstruck and Tomb Raider slots, through the game developer's Quick Fire integration process. Virgin Games plans to launch additional content suppliers into its mobile casino in a similar fashion to its internet offering, which provides a variety of games from a number of developers.
Simon Burridge, CEO of Virgin Games, commented: "With Smartphone penetration now exceeding 40 per cent in the UK, customers want and expect to be able to do on their phone what they do on their PC. With the launch of Virgin Casino Mobile we're simply responding to this demand.
"While the gaming industry has been on the cusp of a mobile revolution for some time, 2011 has really been the year when the planets have aligned to make mobile gaming a more attractive proposition. We see it as the right time in the company's life, the industry's life and the technology is ready. It's important for us as a company to follow the Virgin philosophy of being a customer-centric brand. We put customers at the heart of what we do and the mobile launch is yet another example of this. We can't afford not to do this - it's what our customers want and it's where the online gaming industry is heading."
