Sports Information Services (SIS) has agreed to create and launch two additional 49’s live draws for the African market with Super Group brand Betway in South Africa.
SIS said it is the first time it has delivered additional live draws for a partner, which will take place at 11.49am and 4.49pm BST from SIS’ UK studios.
Jess Mills, head of product proposition at SIS, said: “Our ability to widen our offering to partners is always important to us, and the exclusive 49’s partnership with Betway for an extra two daily draws will provide a huge boost in maximising engagement.
“The product is a proven performer in Africa, and I am sure players will welcome this unique enhancement of our offering.”
Craig Osborn, Betway Africa’s senior product manager, said: “The aim of our agreement with SIS was to provide our customers with a bespoke, branded experience of a product we know consistently performs across Africa.
“We are sure our players will enjoy the customised offering. As a brand, we are delighted to fully align with a product that has such a rich history.”
