Igaming platform provider Uplatform has released a new player engagement guide for operators.
The guide covers seven steps and strategies including onboarding and acquisition, keeping players engaged beyond their first deposit and re-engaging dormant players before they leave.
Balancing the player experience with region demands, utilising tactics to boost retention and lifetime value and personalisation tools that drive revenue growth are also included.
Maria Bashkevich, head of marketing at Uplatform, said: “We created this guide to make things clear and actionable for operators who want to take their player journey to the next level.
“It brings everything together in one place—a massive amount of info on every step of the CJM [Customer Journey Mapping], real insights, hands-on examples and smart tips – to help build journeys that truly drive loyalty and revenue.”
