The UK Gambling Commission has announced a package of measures to strengthen the protection of online slot players, including limits on spin speeds and a ban on features that speed up play or celebrate losses as wins.

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Following a consultation with the public and players, the gambling industry and other stakeholders, operators will need to implement tough new player protection measures which will make online casino games less intensive, safer by design and hand players more control over their gambling.

The commission has focused on online slots because of its features which increase the intensity of play and the corresponding risks to players. Slot games have by far the highest average losses per player of online gambling products. The new rules include the outright ban of four key features of online slots games:

Features that speed up play or give the illusion of control over the outcome; slot spin speeds faster than 2.5 seconds; autoplay - which can lead to players losing track of their play; and sounds or imagery which give the illusion of a win when the return is in fact equal to, or below, a stake

Since the publication of the commission’s consultation in July 2020, further research has shown that using an autoplay feature has been linked to some players losing track of play, making it difficult for some to stop playing and in some cases gambling on other activities simultaneously.

Evidence shows that reverse withdrawal functions present a risk to players because of the temptation to continue gambling. In addition, the slot features being removed or more closely controlled have been associated with increased intensity of play, loss of player control, or binge play.

Neil McArthur, Gambling Commission chief executive, said: “To make online games safer we are introducing a ban on features that speed up play, or give the illusion of control over the outcome. We are also introducing a ban on autoplay, losses disguised as wins and slot spin speeds faster than 2.5 seconds. The evidence shows that these features increase the risk of harm to customers.

“This is another important step in making gambling safer and where the evidence shows that there are other opportunities to do that we are determined to take them.”