Softswiss is taking advantage of the enhanced affiliate focus at iGB L!VE this year by sending an expanded Affilka by Softswiss team to ExCeL in London, UK.
From stand S35 on July 2 and July 3, the team will share the platform’s most recent updates such as the Geo-Distributed Redirect feature, which aims to improve player conversion.
The Cohort Analysis Report tool is designed to improve player behaviour tracking.
"IGB L!VE is a powerful meeting point for the igaming community – it’s where business really happens," said Anastasia Borovaya, head of Affilka by Softswiss.
“Whether you’re building your next brand, scaling your affiliate programme or entering new markets, this event creates the perfect environment for meaningful partnerships.
“We look forward to meeting with our friends and partners to discuss how they can benefit from Affilka’s innovations.”
Elsewhere, the Softswiss team will also outline the company’s report, Igaming Software: Build vs Buy Playbook.
The report offers comparisons between developing an in-house platform and adopting a third-party B2B solution.
It is aimed at operators and covers cost models, launch timelines, team requirements and strategic trade-offs of both options.
