Betsson Group Affiliates representatives are set to showcase the company’s igaming affiliate program at iGB L!VE, with former Inter footballer Marco Materazzi set to join the stand.

Betsson Group Affiliates

From booth B50, the Betsson Group Affiliates team will explain the affiliate program’s operations in over 16 countries.

The program provides welcome offers, access to Betsson Group’s portfolio of operator brands and a library of marketing materials.

Betsson’s sport sponsorship deals are also key to the company’s affiliate program, with 2006 World Cup winner Materazzi joining Betsson Group Affiliates at iGB L!VE as part of Betsson’s front-of-shirt sponsorship of Inter.

There will be a meet and greet session with Materazzi on the first day of iGB L!VE – Wednesday, July 2 – as well as a Challenge the Legend competition.

IGB L!VE is this year making its debut at London's ExCeL, following Clarion Gaming's relocation of the show from the RAI in Amsterdam, the Netherlands.