Steven Valentine, director of interactive for Comtrade Gaming, considers technology migration and the online system.
THE online gaming and land-based casino sectors may differ in maturity and experience, but advances in technology and gaming standards, as well as the value of cross-promotional activity is finally bringing the two closer together.
UK retail bookmakers were early adopters of online betting and this enabled them to claim the largest market share of online players.
Land-based casinos were much slower to move online and as such have always struggled to claim a place amongst the biggest internet operators.
Online operators now offer a huge choice of products and content; however, they also face their own operational struggles. The technology that runs most of these operations today is legacy technology that began with platforms designed to run big sports books. Systems that were once designed to be open actually appear to be anything but due to the slow time to market of new products and services.
Operators want to be able to implement new products in a timely and cost-efficient manner and so the trend is starting to move towards agnostic platforms that are capable of integrating any kind of new content without having to plan 12 months ahead. The Comtrade Gaming iCore enterprise platform has been designed to meet this requirement.
Read the full article in the February issue of iNTERGAMINGi
