Software development company Symphony Solutions has expanded its partnership with igaming CRM marketing solution Optimove.
The partnership first began in 2018 with Graphyte, now called Opti-X, a company which Optimove purchased in 2022.
The new partnership will include Optimove’s advanced CRM marketing capabilities, enabling Symphony Solutions to deliver an even richer user experience in tandem with Opti-X’s AI-driven personalisation.
“With Optimove, Symphony Solutions elevates online gambling experiences to new heights, ensuring that players keep coming back for more,” said Valentina Synenka, VP chief marketing officer at Symphony Solutions. “With Optimove, we can ensure that operators deliver impeccable personalized experiences to their players.”
Added Erk Holt, VP of channels for Optimove, “Symphony has an incredible track record in delivering unmatched player satisfaction, building unwavering loyalty, and achieving remarkable business growth in the online gambling sector. We believe this expanded partnership will be a boon to gaming operators.”
