EntroPay explains how opening the doors between your departments, suppliers and partners to share knowledge can help drive a 20 per cent boost in conversions.
THE most successful marketing teams effectively utilise accessible tools and methods to deliver amazing results. Driving local and timely activities that are way ahead of the competition can unlock a wealth of potential and value.
Player deposit declines are frustrating for both parties, but discovering the truth behind them can reveal surprising results. By challenging figures and gaining a deeper insight into declines, operators can prevent players from going elsewhere and profit value that might otherwise have been missed.
Operators often accept and account missed value as unavoidable loss (EntroPay has seen more than 30 per cent worth of value in losses in some countries), but there are accessible methods and tools that can help drive player satisfaction and increase conversion rates from almost 67 per cent to 85 per cent. By simply seeking assistance across the various teams, suppliers and partners, operators can quickly achieve a substantial 20 per cent boost in conversions.
The tools for creating a change and driving better conversions, especially in complex and challenging geographies, are easily accessible. The issue lies within the fact that often, companies box up the tools into different sections so that the multiple benefits aren’t always visible or obvious. EntroPay is striving to create a challenger thought process towards cross-department knowledge of each other’s tools to create exciting solutions.
Read the full article in the latest issue of iNTERGAMINGi.
