London-based start-up Betable has launched the first real-money gaming platform.
Betable is a licensed gambling operator providing a platform that enables developers to legally offer real-money gaming on any platform or device.
The company streamlines years of complicated legal issues and millions of dollars of licensing fees into a simple API that anyone with basic programming skills can implement. Developers can use Betable to integrate real-money gaming into new or existing games.
“Social game developers have a big problem; existing game monetisation methods yield very low per player revenue, so without millions and millions of players it is extremely difficult to build viable businesses,” said Christopher Griffin, Founder and CEO of Betable.
By partnering with Betable to enable real-money gaming, developers will have the opportunity to see an increase in their average revenue per user and average customer lifetime value.
“Real-money gaming represents the rapid convergence of social games and the gambling industry and our roster of investors with luminaries from both spaces uniquely positions Betable to capture this emerging market,” said Griffin.
