Gambling operator Stake has reported increased levels of sports betting activity during the Indian Premier League cricket competition after enabling deposits in Indian rupees for the first time.
The currency integration came in tandem with a promotion for INR bets with payouts of up to US$25 which made punters winners even if their team lost – if they managed to hit a six in the first four overs.
Stake said more than 80 per cent of users to have redeemed the offer were new to Stake as first-time depositors.
“With more than US$100m wagered this season alone, the IPL is soaring in popularity, and so is Stake,” said the operator’s director of commercial Jarrod Febbraio.
“We wanted to spice things up for the 2024 season, and this promotion was perfect for our customers who don’t like cricket, they love it.”
The promotion occurred during 30 of 48 selected IPL matches, or 63 per cent.
The Indian rupee is the latest of six fiat currencies available on Stake’s platform, which also supports 20 cryptocurrencies.
