The official European Championship tournament may have been postponed until next summer, but Sportradar, a global provider of sports content and intelligence, is playing out the competition in full via its AI-driven Simulated Reality product.


Kicking off with Turkey v Italy at 8pm BST on Friday, June 12, as per the original competition schedule, Sportradar is offering Simulated Reality matches for all 51 games of the tournament including the final on Sunday, July 12.

Simulated Reality is completely AI-driven and algorithm based. Drawing on Sportradar’s comprehensive football database, the AI engine creates a huge number of different game situations, outcomes and gameplays to generate an unpredictable outcome for football fans.

To mark the start of the Europe’s leading international football tournament within Simulated Reality, Sportradar is introducing two new features: live video replays and automatically generated match reports.

The new features are in addition to the 50-plus selection of pre-match and live betting markets available for each match.

Werner Becher, managing director, US betting at Sportradar, said: “In the short time that Simulated Reality has been on the market, it has established itself as an authentic and credible alternative to traditional sports betting covering a range of sports including football, cricket and tennis. Now more than ever it is important that we closely listen to customer feedback so that we can continually improve and enhance our product range.

“The new features we’ve introduced at this time create further opportunities for our customers to engage with football fans and create a unique way to enjoy top level tournament football this summer.”