Sports data intelligence provider Sportradar has launched ad:s, a new full-service marketing offer for sports betting operators.
The product offers bookmakers a host of marketing solutions designed to eliminate waste and streamline businesses with targeted spend on verifiable prospects.
While sports betting operators are the primary target, ad:s will also partner with non-betting related brands that are looking for exposure into the sports enthusiast market.
“Being the unequivocal leader in this industry, ad:s is a natural and necessary evolution of our global sports betting business that will help bring more customers to market for bookmakers," said Geyr.
“ad:s works across all channels, but we are particularly excited by the proposition in digital where the pre-game, in-game and post-game opportunities allow us to develop really exciting and tailored offerings for any and every sports betting operator, no matter their size or environment."
