Sportradar, a leading global provider of sports betting and sports entertainment products and services, and the NBC Sports Regional Networks have announced a data and content partnership.
As part of the agreement, Sportradar provides the NBC Sports Regional Networks a comprehensive suite of solutions and offerings from the company’s best-in-class Broadcast Services to enhance its live-game coverage.
The expanded arrangement builds upon Sportradar and NBC Sports Regional Networks’ existing betting data and content partnership, which most recently produced an alternative betting broadcast of a Chicago Bulls game on April 22. At the heart of this relationship, the NBC Sports Regional Networks are leveraging Sportradar’s expertise in seamlessly bringing together live sports and data to drive fan engagement.
With access to Sportradar’s live data interface, the NBC Sports Regional Networks delivers faster data updates on-screen and richer, more captivating graphics to complement live game action.
The NBC Sports Regional Networks also benefit from Sportradar’s experience with specialised league data (MLB Statcast powered by Google Cloud, NBA Advanced Stats), which allows them to track deeper and more insightful storylines throughout the course of a game.
Paired together, these products and datasets enable the NBC Sports Regional Networks to drive more personalised storytelling based on the market and specific fan interests.
