Sportradar has strengthened its portfolio of cricket products and services with the launch of Virtual Cricket In-Play.
The first in-play virtual betting solution for the sport, the new product fully leverages the power of Sportradar’s historic database to generate a "real-match" cricket experience in a virtual setting and bring fans closer to the action.
Cricket has approximately 2.5 billion fans worldwide and its popularity has grown among bettors, generating an estimated turnover of €80bn annually for sportsbook operators.
Virtual Cricket In-Play adds to Sportradar’s overall cricket offering, which is underpinned by proprietary data collection tool Cricket Live Score Plus and boasts official data and audio-visual content from the International Cricket Council.
Modelled on the popular T20 format of the game, Virtual Cricket In-Play’s hyper-real 3D animation engine puts the fans at the centre of 400 million unique game situations and opens new business opportunities for operators worldwide wanting to enrich engagement with the fourth most popular betting sport globally by turnover.
More than 3.8 billion unique video seconds bring to life the complexity and excitement of the game with matches featuring the top eight teams from India’s leading T20 competition.
