Provider of real-time CRM and loyalty marketing Xtremepush has forged a strategic partnership with sport betting supplier IGT PlaySports.
As part of the agreement, IGT PlaySports’ operator partners can unify player data across both land-based and digital systems, creating a single customer view via Xtremepush’s platform, which will enable operators to deliver personalised, real-time and omnichannel messaging.
"This partnership with IGT PlaySports is a significant milestone for Xtremepush,” said Tommy Kearns, CEO at Xtremepush. “Together we’re enabling operators to seamlessly personalise experiences in real time, and ultimately increase player value across every channel.
“IGT’s reputation as a trusted and responsible provider in the market is second to none, and we’re excited to help power the next phase of growth for their customers." Joe Bertolone, senior vice president, sports betting at IGT, said: "Our partnership with Xtremepush augments our offering to deliver more ways for our customers to ultimately expand their profitability. The combination of IGT’s experienced sports betting team and this powerful toolset will continue to fortify PlaySports as North America’s leader in sports betting solutions.
“Integrating Xtremepush’s technology along with add-on services for customers that need digital marketing expertise drives ROI and a more meaningful relationship between our customers and retail and mobile players."
