711 Casino has become the latest operator in the Netherlands to enter a content deal with Cherry Play.
711 Casino has become the latest operator in the Netherlands to enter a content deal with Cherry Play.
The deal will see players at 711 Casino gain access to a suite of slot games including Super Coin, Chef Super Bet and a few others that are already available to the network.
“It’s great to see players at 711 Casino be able to experience our slots for the first time,” said Olga Bejela, CEO of Cherry Play.
“That 711 can offer these games to its players and benefit from our unique commercial model is what makes this such a great deal for the operator and of course for Cherry Play.
“We have some incredible games in the works too that will land in the 711 Casino lobby as soon as they leave our production line.”
Gilles de Backer, chief operating officer at 711 Casino, added: “Cherry Play is the only studio offering a subscription-based commercial model and this, combined with its striking classic slot games, made joining forces a no-brainer for us.
“A studio’s games are super important, but so too is the commercial agreement it offers. With Cherry Play, we can give its titles better positioning and more promotional spend, knowing that we get to keep the majority of the revenue this helps each game to generate.
“It’s deals such as this that keep our online casino lobby packed with fresh content and, thanks to Cherry Play’s licensing model, drive growth for the wider business.”
