Sports data and content provider Sportradar has appointed Werner Becher as its new managing director of US betting.
Becher most recently served as CEO of Interwetten, where he was responsible for the global strategic positioning of the sports betting operator, more than doubling the organisation’s revenue during his seven-year tenure.
In his new role, Becher will be focused on the growth, development and execution of the company’s betting strategy in the US. Werner, who has 25 years’ experience in the digital sector, will be located in Sportradar’s New York office.
Carsten Koerl, CEO at Sportradar, said: “We are delighted to welcome Werner as our managing director of US Betting. Since we first opened for business in the US several years ago, we have experienced the rapid growth of sports betting in the region and fully expect this to continue for many more years as new states regulate.
“I am confident that Werner’s deep expertise will help us to both maximise the tremendous opportunity we have to grow our market share and further enable the expansion of this key market.”
Becher said: “I am thrilled to have joined Sportradar during such an exciting period. I look forward to working closely with Carsten, Tony and management to grow our market share and ensure the future success of the organisation.”
Meanwhile, Sportradar has signed a deal with lottery game developer EquiLottery Games.
The data partnership will power lottery games based on the results of live sporting events. The agreement initially covers the data necessary to offer Baseball Bucks, a daily lottery draw game based on the results of a professional sports league. EquiLottery Games recently announced a partnership with Major League Baseball to develop Baseball Bucks.
“We are thrilled to add another industry leader to our growing list of partners in the gaming space,” said EquiLottery Games Founder and CEO Brad Cummings.
“Through this deal, our lottery partners can be confident the data we use to power our games will be of the utmost integrity.”
