Sports data firm Sportradar has announced a multi-year partnership with US-based The Action Network to become its official sports data and content provider.
Specifically, The Action Network will leverage Sportradar’s sports data services for its premium subscription product, Action Edge. The aim of the agreement is to enhance the mobile experience for consumers looking to track their favourite scores and stats in real-time. “Sportradar, like The Action Network, sits at the centre of sports, media and betting, said Dave Abbott, managing director of US Media, Sportradar.
“As such, we are always looking to align ourselves with like-minded brands that understand the shifting nature of the fan experience and how to create engaging, bespoke products for sports fans.” Matt Restivo, chief product officer of The Action Network said: “The traditional digital scoreboard must evolve to serve bettors. Sportradar’s seamless real-time data offering will allow us to do what we do best, which is serve our audience through our best in class app and memberships,”
“Sportradar will help us efficiently scale the sports that we support, bringing more unique data and information to the consumer.”
Earlier in February, Sportradar also announced an exclusive partnership with XFL ahead up the upcoming sports season.