Sports data and content provider Sportradar has acquired sports betting and gaming omni-channel platform business Optima, effective immediately.
Optima will extend Sportradar’s current betting services portfolio to become a full service B2B data, betting, trading and player management platform business. This will create a global “one-stop-shop” technology and services business capable of offering a complete turnkey solution including a dedicated sports betting and igaming platform supported by existing sports data, risk management and marketing services.
As a key part of Sportradar’s future growth strategy, the company will now offer the entire betting and gaming value chain in both established and emerging markets as they regulate.
Sportradar’s sports data and risk management services will continue to be platform-agnostic, expanding the current catalog of services to operators. Existing and future sportsbook platform provider partnerships will remain unaffected, enabling bookmakers to integrate Sportradar’s services to their own in-house or third-party platform.
Carsten Koerl, CEO of Sportradar, said: “This acquisition puts us in prime position to achieve our aim of becoming the world’s leading supplier of modular turnkey betting services and solutions.
“Optima utilises the very best-in-breed technology to provide their clients with the most advanced and flexible platforms and having a 360-degree product portfolio is a key part of our future growth strategy. We are delighted to welcome them to the Sportradar family.”
Jacob Lopez, CEO of Optima, said: “Optima joining Sportradar is the next natural step in the achievement of our company vision. Sportradar is an organisation that I have admired for a very long time, and we couldn’t be happier to be joining forces with them.
“There are numerous and evident product synergies between the two companies and it really is the perfect fit in terms of a fully integrated one-stop shop solution for sports betting and e-gaming operators around the world. We are excited about the potential of the combination of the leading trading, risk management and betting entertainment services with the leading integral omni-channel sports betting and gaming platform. We are fully committed to a common vision and will work hard to continue ensuring Sportradar also offers the leading platform services for the group.”
