Fantasy sports platform Sportito has launched in India, one of the fastest growing fantasy sports markets in the world.
Sportito India attracted more than 500 registrations in its first two hours of operation, thanks to the fantasy contest on the ICC Cricket World Cup that started this week.
India is renowned for its enthusiastic sporting population, something that has reflected the rapid growth of fantasy sports in the country.
According to a 2019 KPMG report, in the last three years online fantasy sports has seen the number of users grow by over 25 times from June 2016.
India currently has more than 20m fantasy sports users, a number expected to grow to 100m by 2020, with 89 per cent of users play fantasy sports at least once a month.
Sportito India currently has international and domestic cricket challenges, as well as soccer. Plans are in place to introduce Kabaddi and Basketball by the year’s end.
Riccardo Mittiga, CEO of Sportito, said: “The Indian market is the fastest-growing fantasy sports market in the world, and for us was a natural decision to launch our innovative site in this market aiming to be the number one platform with the best experience ever.
“We asked our community which new sport they would like to play on Sportito and the answer was cricket – and we did it.
“We are a customer oriented company and our team is doing our best to become the first choice in the hearts of the fantasy players.”
