Sportingbet has signed a three-year partnership with Championship football club Leeds United to commence at the start of the 2010/11 season, which started last weekend.
The deal sees Sportingbet expand its existing sponsorship portfolio, which already includes properties within football, cricket and rugby to establish itself as a major player in the UK sports industry.
The partnership will provide Sportingbet with extensive match day branding at the Elland Road ground and ownership of all match day betting and enable it to become the betting and gaming partner of local sports broadcaster Yorkshire Radio.
This latest gaming partnership with Leeds United follows Sportingbet’s shirt sponsorship with Wolverhampton Wanderers that saw a significant increase in traffic, registrations and players to its website.
Sportingbet will also be delivering additional benefits to Leeds United fans through new initiatives such as the Leeds Accumulator game, a unique betting service that will allow supporters to go head-to-head with former club captain Dominic Matteo and bet on their team for free to win money-can’t-buy prizes.
Andy McIver, Sportingbet CEO, commented: " We’re busy working with the team at Leeds United to create new offerings that will benefit the fans and demonstrate our support and passion for the club both on a match day at Elland Road and in the wider community."
