Softswiss said its affiliate marketing platform welcomed 44 new brands in Q1 this year as gross gaming revenue rose 2.7 per cent.
Affilka now supports 450 companies and 400,000 affiliate accounts in the igaming affiliate sector.
The number of affiliate accounts supported has increased 23.1 per cent, covering more than 98 million registered players – a rise from 87 million in Q4 2024.
Affiliate payments grew by 13.2 per cent and the number of visits grew by 3.1 per cent. “We're focused on helping our partners meet emerging challenges – whether that means offering new ways to analyse player behaviour, refine traffic strategy or cut costs without losing efficiency,” said Anastasia Borovaya, head of Affilka.
Softswiss is preparing to roll out a Cross-Brand Player Duplicate Detection feature to its Affilka platform, which will enable operators to identify identical player accounts across multiple brands.
This will help optimise marketing costs and improve traffic quality, Softswiss said.
“The Cross-Brand Duplicate Detection tool is one more example of how we turn real-world operator needs into functional, high-impact solutions,” Borovaya added.
