A survey involving Softswiss operator customers has revealed the priorities online gaming brands look for in casino platform software and game hubs.
Uninterrupted game performance, a timely response to and fast resolution of technical issues and regular expansion of game offerings and providers are key, the survey by analytics agency Kantar revealed.
Operators also look for integration support and ongoing assistance with the API, as well as a broad portfolio of game providers and titles, the survey said.
“The characteristics above are vital for around 90 per cent of igaming operators participating in the customer survey,” Softswiss said.
“The rankings within the top five have shifted, with some characteristics gaining greater importance among respondents compared to the 2023 survey.
“For example, now, a broad portfolio of providers and games is essential for 89 per cent of respondents, while only 73 per cent pointed it out in 2023.”
As for the priorities regarding casino platform flexibility, the Kantar survey revealed that flexibility of back-office settings and marketing and statistical reports are vital for operators in this area.
A flexible CRM configuration system, support of various payment options and casino infrastructure monitoring and fault tolerance are also key, the survey said.
“All the parameters above are crucial for more than 80 per cent of respondents, highlighting the importance of flexibility, customisation and variety,” Softswiss said.
“Generally, a customised approach is important not only for casino platform providers but also for a broader audience.
“It is essential for payment systems, affiliate marketing, gamification and other aspects of igaming and entertainment.”
