Betsson Group has announced the appointment of Triston Smook as the new head of affiliates at Betsson Group Affiliates.
In this capacity, Smook will be leading the affiliate department and driving quality traffic to Betsson's 20-plus brands and making sure that the team is creating professional long-term relationships with affiliate partners and other stakeholders.
He has more than 18 years of experience within igaming. He is skilled in affiliate management, business development, sales, digital marketing, contact centres, e-payments and risk management.
The company stated: "Triston is a strong marketing professional who is highly experienced in markets globally, having demonstrated success in driving new business and ensuring the growth of our brands within his previous role as business development manager."
Smook started his new role on November 14 and will be based at Betsson's operational HQ in Malta.
