Sky Bet has agreed a new multi-year deal to become the new title sponsor for the English Football League.
The five-year deal starts immediately with the three divisions of the Sky Bet Football League becoming the Sky Bet Championship, Sky Bet League One and Sky Bet League Two.
Sky Bet's managing director Richard Flint said: "The sponsorship of the Football League helps us engage with millions of football fans spanning all 72 league clubs.
"The strength of our technology supported by a trusted brand that is part of the fabric of football means we're ideally placed to add to the match-day experience of fans.
"In the past, fans would go into a betting shop on the way to the ground but with our industry leading mobile app and website, they can place their bets quickly and conveniently whether they are going to the match or watching it on Sky at home," said Flint.
Football League chairman Greg Clarke added: "I am delighted to welcome Sky Bet to working with the Football League and its clubs.
“This agreement takes our long-term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season."
