Sky Bet is launching its new weekly football game, Match 5, with the help of free-to-play game provider Incentive Games.
The Flutter Entertainment brand’s game allows fans to ‘collect’ a different Premier League team each weekday, selected at random, with up to £20 in free bets available depending on how many of the teams picked win.
The more winning teams players collect, the bigger the potential prize.
Real-time updates allow customers to track their performance, with the game employing Incentive Games’ data and analytics programme.
Sky Bet managing director Dan Colton said Match 5 is the “culmination of months of hard work” between the companies.
“The beauty of the game is that it’s a really creative way of rewarding football fans that replicates the thrill of an acca but is totally free to play,” he added.
John Gordon, CEO and co-founder of Incentive Games, said Match 5 is a “classic example” of “simple insight, easy accessibility and engagement,” offering players “a way to make the weekend’s football even more entertaining.”
