SIS, the leading supplier of 24/7 betting services, has expanded its horse racing portfolio having signed agreements with LAB representing Czech racing and Kincsem Park, the home of Hungarian racing, to become the exclusive distributor of live pictures and data of Czech and Hungarian horse races.
As part of these new deals, SIS will broadcast at least 300 races across the year from four of the biggest racecourses in the Czech Republic – Prague, Most, Pardubice, and Karlovy Vary, and 265 races a year from Hungary’s Kincsem Park.
The rights package includes some of Eastern Europe’s most high-profile races, including the world famous Velká Pardubická on October 11.
The races will be made available to SIS’s operator partners as part of its international retail channels, as well as its 24/7 Live Horse Racing Channels and 24/7 Live Horse & Greyhound Channels, which provide a betting event every three minutes.
William Morris, head of international horse racing at SIS, said: “Securing the exclusive rights to deliver live pictures and data for horse racing in the Czech Republic and Hungary is a boost to our international offering.
“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive turnover for operators.”
