Sports Information Services has announced the appointment of Bartlomiej Michalek as commercial manager UK and Europe to help accelerate its international growth trajectory.
Michalek will bring significant industry experience to the role as SIS continues to enhance its profile in international markets through an increasingly diverse offering covering horse and greyhound racing, esports and numbers content.
Based in Poland, Michalek arrives with a wealth of skills and knowledge gained from high-profile operators, having held posts at LV Bet, Enteractive and Betcris, which places him perfectly to advance SIS’ offering across its 24/7 live racing content as well as competitive gaming products and services.
The new appointment is set to add further weight to SIS’ commercial growth with sportsbook operators. It follows on from the recent launch of Counter-Strike as a round-the-clock competitive gaming product that has particular appeal to bettors in the key markets Michalek will operate in.
