Rush Street Interactive has become the second Kambi customer to launch an online sportsbook in New Jersey – only the third operator to do so since the opening of the market.
RSI, which has added a Kambi Sportsbook to its popular PlaySugarHouse.com gaming site, has gone live with a large menu of sports wagering options, including singles, parlays, prop bets and futures.
Players at the SugarHouse Online Sportsbook and Casino can also place live wagers as the sporting action unfolds courtesy of a wide range of in-game betting offers, including instant bets such as result of current drive in football and current point in tennis.
Today’s launch comes after Kambi and RSI received the necessary regulatory clearance from New Jersey’s Division of Gaming Enforcement.
Earlier this month, Kambi became the first sports betting supplier to process online wagers in the post-PASPA US market, following the launch of the DraftKings sportsbook in New Jersey.
That launch arrived after Kambi and DraftKings, along with DraftKings’ land-based licensing partner Resorts Casino, were approved for an online sports betting Transactional Waiver from the New Jersey Division of Gaming Enforcement.
As a result of RSI’s existing online presence in New Jersey via PlaySugarHouse.com, the operator has been able to implement a full launch, with players immediately able to access the sportsbook on mobile through Android and iOS, and on desktop throughout the Garden State.
The SugarHouse Online Sportsbook and Casino is a combination of Kambi’s sportsbook and RSI’s igaming platform, creating a turnkey solution which could be leveraged by operators in other regulated US markets.
Having been first to market on 1 August, Kambi-powered sportsbooks now make up two-thirds of the online wagering options for players in New Jersey.
Kristian Nylen, Kambi’s chief executive, said: “In what is another major milestone for Kambi, I am delighted we have been able to assist Rush Street Interactive in becoming one of the early movers in the online wagering market in New Jersey.
“To be providing our Sportsbook to two of the three online operators currently live in New Jersey is a great achievement and provides further evidence that Kambi is the trusted sports betting partner for operators wishing to enter regulated markets.”
In June, RSI also launched an online sportsbook into the regulated Colombian market, having partnered with Kambi in May.
“In addition to creating a seamless integration between the Kambi and RSI platforms, RSI has gained valuable operating experience running a Kambi-powered sportsbook that will be helpful as we expand into future markets,” said Richard Schwartz, president of Rush Street Interactive.
